design process
01
Getting to Know You
It all starts with your client questionaire, brief and moodboard. I read through everything carefully, pulling out keywords, ideas and inspiration. Your moodboard gives me an understanding of your style and vision.
02
Deep Dive & Discovery
Next, I dive into research – looking at your industry, competitors and target audience. This step helps me to understand the bigger picture to ensure your design is unique and will stand out.
03
Brainstorming
Armed with keywords and fresh insights, I begin brainstorming – this is where the magic starts! I explore potential themes, directions and concepts that will bring your brand and design to life.
04
Coming up with ideas
I begin sketching out a range of ideas to come up with concepts. I like to explore a wide range of ideas at this stage, then refine and shortlist the strongest ones to develop further.
05
Development of the idea
Now it’s time to bring your design to life! At this stage, I will fine tune chosen concepts, explore colour, typography, layout, pattern and illustration styles.
06
Presentation
Once the design is complete, I create a presentation that explains the creative journey and design decisions. I include mock ups to show how your designs will look in the real world!
07
Final Flourish
After your feedback, I will make any final adjustments and wrap up the project. You will be provided with the files you need and a design that’s ready to shine truly representing your brand’s personality.
