Project
Coleman Institute
Branding for the Coleman Institute
Coleman Institute
University Branding
Objective
To create a unique brand identity for the prestigious Coleman Institute of San Francisco which differentiates it from other universities with a focus on it’s reputation as a leading institute which produces first class students.
Problem
There are twelve different higher level institutions in the San Francisco area – The Coleman Institute has to stand out from the competitors as a leader.
Solution
The crest provides a prestigious feel, whilst linking to the history of the institution, while the shield and word mark is a contemporary logo which can move forward into the future.
The colour palette of navy, dark red and silver was chosen emphasise the prestigious feel to the Institute, with colour choices which are appealing to all students regardless of their age, background or gender.
The typography, imagery and other assets used in the brand identity create a feeling of community, inspiration and entrepreneurship and provide an identity which makes the Institute stand out against it’s competitors.