Project
Street Eats Asia
Branding & Packaging for Street Eats Asia Meal Kits
Street Eats Asia
Branding & Packaging Project
Objective
The objective of this project was to introduce Street Eats Asia as a vibrant and inspiring new food range to the food and beverage industry and to develop and expand a customer base in the UK.
Problem
The problem is that the food and beverage industry is extremely competitive – the product has to stand out as a newcomer against more established products.
Solution
The branding and packaging was designed to capture the vibrance and passion of street food cooking.
The flat lay style of photography with black bowls display the meals in the way they would be served, whilst showing the colours and ingredients clearly. The use of tiles as a printed background gives authenticity since detailed tiles are used throughout street eateries across the region.
The logo includes the tools used – this and the overall branding captures the history and culture of street food in South East Asia.